Accessories for pets a marketplace that is growing
There's an increasing demand in the international marketplace with all the pet food sector having a 70% market share for pet accessories. The growing interest in pet products advantages small- and medium-sized business enterprises. Pet accessory types are classified based on the kind of pets individuals buy. The cat litter is the top product group in US and Europe. The pet merchandise business is influenced by variables like retail cost, international standards for packaging, exports and distribution channels.
Too few individuals understand the emerging opportunities in the pet accessories that are growing and different marketplace. Ferret toys to llama back packs, turtle bowls to magnets to fishtanks, pet care videos - with over 12,000 things, the marketplace for pet accessories is extensive and growing. Raw materials for pet accessories are widely accessible; the vast bulk will not be high technology things; and many companies are small businesses or artisans. Therefore outstanding opportunities abound for medium and small -sized companies in developing countries. Knowledge is the variable that is missing: the amount of export opportunities in this sector isn't broadly understood by other essential trade associations in developing countries along with trade promotion organizations. The pet accessories market is all about one quarter of the pet products business. Pet food is the leading market group, representing about multinational companies control the pet food market, therefore 70% of the pet products business. There are increase opportunities that are small. Addititionally there is a pet health and care marketplace. Typical products provided by developing countries are dog chews made from hide; collars, leads and harnesses for cats and dogs; made from leather; bird cages in wood or metal; plastic cage-appointment decorations for birds and little creatures; specific roots and wood for reptile terrariums; and fish tank accessories including shells, gravel and aquatic plants.
Marketplace prospects that are great
The overall market value for pet accessories is about US$10 billion. Two thirds of the marketplace for supplies and pet accessories is in western Europe and North America. Emerging markets comprise central and eastern Europe (particularly the Russian Federation) and South America (particularly Brazil). South Africa, Australia and Japan are other examples where industry is growing. Another marketplace that is just starting to emerge is China.The total world-wide pattern is among continuous increase, although rates vary for different areas of the planet. More pets population growth and better pet care are tendencies resulting in greater and sustained need for pet accessories.
Regional marketplaces in brief:
Western Europe. In 1996 the retail value of the European marketplace for pet accessories was US$2.979 billion. In the European Union, the marketplace is forecast to grow by 5.3% to US$3.137 billion (1996 dollar values). Around 144 million homes exist in 17 European nations (15 European Union nations, plus Norway and Switzerland). Almost half (69 million) keep a minumum of one pet. Pets complete 145 million, excluding ornamental fish. North America. The largest pet accessory marketplace in North America is in America. The retail value of the US market for pet accessories was US$3.668 billion in 1996. Between 1996 and 2001, the US marketplace is likely to grow by 8.5% to US$3.980 billion (1996 dollar values).In 1994, the US had 255 million individuals and 98.4 million homes. 58 million families about 59% - keep a minumum of one pet. Pets complete 149.1 million. Including fish, they total 248.1 million. Central and eastern Europe. The biggest marketplace is the Russian Federation. The retail value of the Russian pet accessories market is around $125 million. Between 1997 and 2002, the marketplace for pet accessories in the Russian Federation is forecast to triple to US$375 million (1997 dollars). In 1997, the Russian Federation had around 51 million homes and 147 million inhabitants. (Several families may live in a single home.)
Other states having a growing pet accessories marketplace contain Poland ($30 million in 1997), Estonia, Latvia, Lithuania (over $10 million for the three Baltic republics), the Czech Republic ($4 to $5 million), Slovakia ($1.7 million), Hungary ($13 million) and the Ukraine ($10 million).South America. The first South American pet trade fairs were held in Sao Paolo, Brazil in 1997 and 1996. There are over 20 million dogs and cats in Brazil, and Brazilians spend $280 million for pet products including pet care, health and food goods, and pet accessories. Argentina held a first (smaller) pet trade fair in 1997.
A marketplace that is fragmented
Cottage industries. The pet accessories market is extremely fragmented. It's provided with a lot of companies, a lot of which are artisan sectors or little bungalow. In America, for instance, over 2000 firms provide pet accessories to the marketplace. Europe, Asia master creation and America. Most pet accessories sold in North American and western Europe are made in western Europe, America and (to a lesser degree) Asia, including Bangladesh, China, Indonesia, Japan, Philippines, Singapore, Sri Lanka and Thailand. West European states also receive some merchandises from central and eastern Europe, while North America receives some products from Central and South America.On the whole, few supplies come from Africa, the Pacific, Central and South America. Nearly all the states will provide pet accessories and have appropriate raw material, but neither entrepreneurs nor government trade promotion services have taken successful things to do to generate awareness of export chances for pet accessories. Brand that is little consciousness. Consumer brand consciousness is limited. In this regard, the pet accessory marketplace is different in the pet food marketplace, where promotion by transnational food businesses that are pet has created highly developed consumer brand awareness. Multinationals are actually also going to the pet accessories market. In Europe, how many multinationals advertising pan-European pet accessory brands is growing. Leading businesses comprise Vitakraft, Hagen, Ferplast and Bogdahn Technik (Flexi brand). In america, there are about 16 leading providers. (A leading provider means owning 1% or more of national income.) Examples comprise First Brands, Ralston Purina and Hartz Mountain.
Private labels growing. Addititionally there is a tendency towards private tagging. Private tagging happens when he helps a retailer to come up with an appearance, name and symbol; or when a manufacturing company packages an existing merchandise using a customer's label; when he makes new products to get a customer. In America, the private label market is large: in hypermarkets, nearly 25% of cat litter revenues are private label goods, nearly 11% in supermarkets, and 5.7% in drug stores. In Europe, pet merchandise wholesalers, central buying organisations, franchise chains and pet retail chains (including pet supermarkets) and even supermarket chains increasingly marketplace pet accessories under their particular label.
Pet accessory groups
Pet accessory groups are roughly grouped to coordinate with the kinds of folks that were pets purchase. In western Europe as well as America, over 12,000 Stock Keeping Units (SKUs) are classified as pet accessories, but these total over 54,000 when all merchandise varieties are contained. In the Russian Federation, 3,000-4,000 SKUs are now accessible.